The Bucs wanted a social campaign that would rally fans around the world. Utilizing #itsabucslife, fans defined and showed how they lived the Bucs Life. The Bucs elevated fan involvement through social editorials, short films, on-site activations, fan shoots, a microsite, & giveaways. In one year, overall fan experience between Season Pass Members and Club Members moved from the bottom to the top 3rd of NFL teams.
Platforms : Twitter, Instagram, Microsite, Mobile App and Facebook
Agency: MUTT INDUSTRIES
Team: Claiborne Colombo (Strat & AD), Mike McCommon (ECD), Nikolaus Drellow (CW, CM), Simon Armour (CD), Alex Derwin (CD), David Zavertnik (AD)